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Audi A1: the Luxury Supermini

March 11, 2014

The supermini market has evolved over recent years – namely in that price is no longer the strongest selling point in what was traditionally a budget buyers’ domain. There has been a visible shift towards increased demand for innovative design, quality and luxury. To meet this change in demand, the premium supermini was born.

The Audi badge is synonymous with quality, reliability and luxury, and the A1 doesn’t disappoint. After its launch in 2010, the A1 has gone from strength to strength with rapidly growing sales. With its quirky design, aggressive and sharp lines, premium interior and great resale values, it’s easy to see why this stylish supermini has been so popular amongst premium buyers.

Interior space is average up-front – however, the rear seats are snug, limiting you to shorter journeys with adults or children only in the back. Boot space, however, is bigger than average – something rivals at Mini have been criticised for falling short on.

The A1 lives up to the Audi badge in the performance department. The ride is firm, but not uncomfortable, while handling is predictable and sharp – making the A1 fun to drive. Economy figures are helped further by well-thought-out gearing, meaning the engine won’t rev too high at motorway speeds. Engines are quiet and refined and feature an unobtrusive start-stop system as standard.

Prices begin at £14,115 for the entry level 1.2 TFSI SE model. As expected for Audi, prices are premium with the range-topping model coming in just shy of £25,000. All engines in the range are turbocharged and more than capable. The basic 1.2 petrol engines are perky and well suited to city driving without falling short on the motorway.

Our pick of the range is the 1.4 TFSI 122 Sport model. The Sport trim provides the optimum level of comfort and quality, while the 1.4 engine is fun to drive and strikes a rare balance of performance and economy, boasting 53 mpg. Impressive figures for a car that will do 0-60 in 8.9 seconds and reach speeds exceeding 125 mph.

Now is a great time to look for a deal on a new or used Audi A1. Use our loan calculator to work out the best Audi A1 finance for you. And for more Audi finance deals, check out our Audi finance page. At the Car Loan Warehouse, we work with dealers and lenders to find you the best deal, taking the hassle out of financing your next car.

About The Author

Jon Le Roux is co-founder and company director of The Car Loan Warehouse. Being a mad engineering and motorsport enthusiast, I spend more hours than is healthy, watching, reading or talking about cars, boats, motorbikes…..basically anything with an engine.